Stefano Pessina is delighted to announce the 160th anniversary of the Boots group .
January 30th, 2010Last december , Stefano Pessina introduced that Alliance Boots was celebrating the 160th anniversary of the Boots brand and pointed out its motivation to making Boots a global brand in the coming years. In 1849, Boots opened its first store in Nottingham and 160 years after , the brand is developing from strength to strength, both in United Kingdom and around the globe .
In the light of this success , a three month campaign was started in September with the opening of a historical exhibition at the University of Nottingham, followed by more activities in various countries.Stefano Pessina is impatient to continuing to create Boots as a global brand in the coming years.In 2009, the Boots brand in the UK has continued to grow through the roll-out of the “your local Boots pharmacy” branded format, the setup of BootsWebMD (the consumer health and wellness information portal), and the launch of the rebranding of Dollond & Aitchison practices as Boots Opticians.
Additionnally , the first cycle of Boots UK's alliance with Waitrose is complete with the 13 pharmacies it operates in Waitrose stores rebranded as Boots. It is expected that the first trials for the sale of selective product ranges in each other's stores will start in Spring 2010.Outside the United Kingdom , the Group carries on to create he presence of the Boots brand through the launch of new stores in the Republic of Ireland and Thailand, the roll out of the new “Boots apotek” branded format in Norway and the extension of its trial of the new “Boots apotheek” pharmacy concept in The Netherlands.
Following the launch of the Boots Laboratories skincare range in pharmacy in France and Portugal, the Group also prepares to launch this range in other countries.Stefano Pessina also pointed out new collaboration with Macmillan Cancer Support. Boots UK also reminded an ambitious new charity partnership with Macmillan Cancer Support. In the next few months , Boots and Macmillan will commence an innovative pilot aimed at helping cancer care in in United Kingdom . This will provide a new level of healthcare support to people living with cancer, through the two groups' combined healthcare expertise , unique expertise of cancer and presence in communities throughout the United Kingdom . Boots and Macmillan will develop a range of volunteering, fundraising and communication projects , with a shared ambition that within three years, everyone, wherever they are in the United Kingdom , will have access to the best cancer information and support in their community.Stefano Pessina
, Executive Chairman, Alliance Boots, outlined :
” We are grateful to be celebrating the 160th anniversary of the Boots brand and we look forward to continuing to build Boots as a worldwide brand in the next years .”
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